Gunilla Klingberg

* 1966 in Stockholm, lives and works in Stockholm

The Swedish artist Gunilla Klingberg created a place of surprise, ambivalence and complexity as “Artist in Residence” in April 2009 for Zeppelin University – as the university location where questions of business, politics and culture are negotiated.

Her work Brand New View was conceived for the southern window front and transforms forms and signs borrowed from economic life, logos of cheap discounters into ecstatic and seductive structures. The sampled signs from communication processes and business refer ambivalently both to the hypnotising advertising messages experienced while shopping and to meditation images such as mandalas or Gothic church rosettes. If Brand New View as a pictorial work oscillates between the sacred and the banal, between business and religion, between Aldi and window roses, then this ambiguity and complexity is a characteristic of the pictorial. In works such as Brand New View, Klingberg brings hidden aspects of visual language to the fore. She poses the question of which symbol systems we use to communicate today and what in- fluence they have on our own sphere of experi- ence.

Realised exhibitions

• Brand New View – Zeppelin University Friedrichs- hafen, Germany 2009